Prime Highlights:
- Yataghan opens a new flagship store in Jeddah and its first boutique in Riyadh, showcasing designs inspired by Saudi heritage.
- The brand’s founder, Sarah Abudawood, emphasizes creating jewelry that reflects women’s true identity and connects with cultural stories.
Key Facts:
- The Jeddah boutique features brass accents inspired by the Yataghan sword, striped gray onyx, and large hexagonal windows for natural light.
- In 2026, Yataghan plans local and international expansion, new collections, and community collaborations to celebrate heritage.
Background:
Yataghan, a Saudi jewelry brand founded in 2008 by Sarah Abudawood, has opened a new flagship store in Jeddah and its first boutique in Riyadh. The brand combines traditional Arabian designs with modern, simple style.
The Jeddah store has brass accents inspired by the Yataghan sword and striped gray onyx, with large hexagonal windows that let in plenty of natural light.
Abudawood said the brand is inspired by the Yataghan sword, which stands for conviction, protection, truth, and balance. “These values are in every piece we create. Yataghan is more than jewelry; it is a statement of identity,” she explained. The collections include Arabic calligraphy, tribal motifs, and other symbols from Saudi heritage, presented in a modern way.
The founder emphasized the brand’s philosophy of minimalism and meaningful design. “Simplicity creates space for meaning. Every line, every curve has a purpose and tells a story. Our goal is to create timeless pieces that feel personal and quietly powerful,” Abudawood added.
Yataghan has been worn by international celebrities, including Jennifer Lopez and Lady Gaga, but the brand’s focus remains on connection rather than visibility. Looking ahead, 2026 will bring local and international expansion, new collections, and increased collaboration with communities to celebrate stories and heritage.
“Ultimately, my motivation is purpose,” Abudawood said. “I want to create work that resonates with women, reflecting who they truly are, not who they’re expected to be.”
