Prime Highlights:
- Yara Shahidi is the new face of Jean Paul Gaultier’s “Divine” campaign, featuring the luxury brand’s latest elixir fragrance.
- Shahidi actively participated in the campaign’s creative process, reflecting the brand’s focus on celebrating women.
Key Facts:
- The Divine elixir perfume is vegan, cruelty-free, and made with 90% responsibly sourced natural ingredients.
- Shahidi is a Harvard graduate, founder of Eighteen x18, and a global ambassador for Dior’s fashion and beauty brands.
Key Background:
Middle Eastern actress Yara Shahidi is the new face of Jean Paul Gaultier’s “Divine” campaign, promoting the luxury brand’s latest elixir fragrance. The French brand has just launched the Divine perfume as a concentrated elixir, featuring Shahidi and model Raphael Diogo in the campaign photos.
Perfumed by Quentin Bisch, the combination of flowery and marine impressions, and the fragrance was launched in 2023. Its elixir version is cruelty-free, vegan, and comprises 90 percent of responsibly sourced natural ingredients, which further demonstrates the brand’s commitment to sustainability.
In the campaign, Shahidi can be seen in a gold sequined gown holding the fragrance, and in another look, she wears a black velvet top decorated with gold details, demonstrating her style and charm.
Shahidi previously worked with Jean Paul Gaultier in the 2023 campaign, alongside Spanish actress Lola Rodriquez, South African model Thando Hopa, US actress Tess McMillan, Lagos-born model Janet Jumbo, and Brazilian model Ana Elisa de Brito. She also had a hand in casting and creative decision-making, and this aspect was inherent to the message of the campaign celebrating women.
Outside of fashion, Shahidi is an accomplished actress, activist, and social advocate. She graduated from Harvard and started the platform Eighteen x 18 to motivate young people in the US to vote. She was named one of Time Magazine’s Most Influential Teens in 2016 and was recently listed by National Geographic among 33 “visionaries, creators, icons, and adventurers.”
The star also hosts The Optimist Project podcast, exploring ways to live a more meaningful life through conversations with various guests.
Jean Paul Gaultier has just launched a new collection with Shahidi, and this time He gives us a Bronzed look. She is also a global ambassador for Dior’s fashion and beauty brands, showing her strong influence in style, culture, and social causes.
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