Prime Highlights:
- Palestinian-Chilean singer Elyanna stars in H&M’s latest Middle East campaign, showcasing modern fashion with bold and stylish outfits.
- Elyanna continues to make history in music, performing at global events like Coachella and collaborating with Coldplay, showing her growing international influence.
Key Facts:
- Elyanna is the first Palestinian and first Arabic-language artist to perform at Coachella (2023).
- She will perform at the Abu Dhabi Grand Prix post-race concert on December 5, 2025, at Etihad Park, Yas Island.
Key Background:
Elyanna has been chosen as the face of Swedish fashion retailer H&M’s newest collection, set to launch in the Middle East later this year. The campaign highlights the singer’s unique style and her growing influence in both fashion and music.
H&M said the new collection updates formal wear with striking shapes, statement accessories, and high-quality fabrics, designed to suit local styles and personal expression. The campaign shows Elyanna in several monochrome outfits, including a cream blouse and a black set with detailed beading. Her style reflects the brand’s modern fashion vision.
Elyanna’s global popularity continues to grow. She recently performed at the Global Citizen Festival in New York on September 27 with stars like Shakira, Cardi B, and Tyla. She is also set to perform at the Abu Dhabi Grand Prix post-race concert on December 5 at Etihad Park, Yas Island.
Music is an important part of Elyanna’s life. She incorporates both Arab and Western music because she is a Palestinian-Chilean. In 2023, she was the first Palestinian and Arabic-language artist to play Coachella in California, an Arab artist.
Elyanna has also accompanied the British group Coldplay in such cities as Los Angeles, Buenos Aires, Tokyo, Barcelona, and Paris, and sang one of their songs We Pray. This demonstrates her universal popularity as an artist.
Through collaboration with Elyanna, H&M not only presents its new collection but also gives praise to the role of Arab women in fashion, music, and international brands. Her work is inspirational and reveals how other cultures can influence the current trends.
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