ARAB’s Most Iconic Women Leaders in Marketing to Watch, 2025

Amira Afandi is a transformative marketing and communications leader who elevates the function from support to strategic growth driver. With over two decades across diverse industries, she builds trust, empowers teams, integrates global best practices with local values, and leverages storytelling, data, and innovation to drive organizational and national impact.

Amira Afandi: A Strategic Visionary Building Trust Through Communications

In today’s evolving marketing and communications landscape, leaders must convert traditional roles into growth-engineering strategies. Strategic thinking, cultural competence, and motivating teams while being fully invested in stakeholders are now the norms in order to survive. The business has moved on from advertising and PR to encompass digital platforms capabilities,