Prime Highlights:
- Imaan Hammam stars in Estée Lauder’s festive-season campaign, reinforcing her status as one of the world’s leading models.
- The campaign highlights diversity and global representation, with Hammam proudly representing her Moroccan-Egyptian roots on an international stage.
Key Facts:
- Hammam was appointed a global ambassador for Estée Lauder in 2023.
- In 2024, she fronted Estee Lauder’s collaboration with Indian designer Sabyasachi Mukherjee, promoting a luxury lipstick collection.
Background:
Dutch-Egyptian-Moroccan model Imaan Hammam is featured in a new festive-season campaign for global beauty brand Estée Lauder, adding another highlight to her career.
She recently shared photos from the campaign on Instagram, showing her in a red gown alongside models Karlie Kloss and Paulina Porizkova, set among large Christmas decorations.
Hammam was named a global ambassador for Estee Lauder in 2023, a role she has said holds special meaning for her. Speaking at the time, Hammam said the appointment allowed her to represent and inspire women worldwide, while also reflecting her pride in her Moroccan-Egyptian heritage and the brand’s long-standing commitment to diversity and women’s empowerment.
In 2024, Hammam also fronted a campaign for Estee Lauder’s collaboration with Indian designer Sabyasachi Mukherjee. The partnership launched a luxury lipstick collection featuring the designer’s signature tiger medallion in 24-karat gold packaging.
Discovered at Amsterdam’s Centraal Station, Hammam made her runway debut in 2013 at Jean Paul Gaultier’s couture show. Since then, she has walked for some of the world’s leading fashion houses, including Burberry, Prada, Fendi, Balenciaga, Marc Jacobs and Carolina Herrera, and has fronted international campaigns for brands.
Beyond fashion, Hammam is also focusing on Ayni, a cultural platform she launched earlier this year. The social media project aims to preserve and celebrate Arab creativity by showcasing important work in film, art, music and literature. Hammam has said the project reflects her desire to stay connected to her roots and to help build a community that gives greater visibility to Arab creative voices.
