Prime Highlight
- Lebanese model and influencer Nour Arida is launching her own skincare line, Sorbe, designed to promote authenticity and emotional inclusivity in beauty.
- Arida says Sorbe celebrates real emotions and aims to redefine beauty as “feeling better, not trying harder.”
Key Facts
- Sorbe will officially debut on November 16, with its first campaign featuring Arida expressing three emotions, crying, smiling, and shock, to reflect women’s everyday feelings.
- Arida, named Arab Woman of the Year 2023, continues her advocacy for women’s rights while serving as brand ambassador for Nocturne and Boucheron.
Background
Lebanese model and social media influencer Nour Arida is making a new mark in the beauty industry with the launch of her own skincare line, Sorbe, which will officially debut on November 16.
Although the full range of products has not been disclosed yet, Arida described Sorbe as “multi-effect skincare rooted in the belief that true beauty begins with feeling better, not trying harder.” She said the idea came from noticing a lack of emotional inclusivity in beauty campaigns, which often focus only on surface appearances.
To highlight her message, the brand’s first campaign features Arida portraying three contrasting emotions, crying, smiling, and looking shocked, symbolizing the different moods and feelings every woman experiences.
In the weeks before the launch, Arida actively promoted Sorbe on social media. In one of her teaser posts, she said the excitement of receiving PR boxes shouldn’t be just for influencers and celebrities. To spread the joy, she announced a giveaway and chose five followers to win exclusive Sorbe gift boxes. She also urged fans to follow a special preview page called “Sorbe Coming Soon.”
Beyond her new venture, Arida remains a strong presence in the fashion world. She won the title of Arab Woman of the Year 2023 for her work advocating for women’s rights. She also serves as the brand ambassador for Nocturne and Boucheron.
With Sorbe, Arida aims to redefine beauty by celebrating authenticity, emotion, and inclusivity in every form.
