Prime Highlights:
- Oenobiol introduces its French beauty supplements in the Middle East, featuring Egyptian actress Nour Ghandour as the face of the campaign.
- The “Beauty With Time” campaign celebrates women who embrace natural beauty and focus on overall wellness.
Key Facts:
- The campaign runs across TikTok, Instagram, Snapchat, Meta, Google Ads, Pinterest, connected TV, and in stores to reach Arab women seeking holistic beauty solutions.
- Oenobiol’s launch portfolio includes supplements for hair anti-aging, skin hydration, eye care, collagen, and sun protection, now available at pharmacies and online stores in Saudi Arabia.
Background:
Oenobiol, the popular French beauty supplement brand, has launched its products in the Middle East with a campaign featuring Egyptian actress and style influencer Nour Ghandour. The campaign, called “Beauty With Time,” highlights women who care about their natural beauty and overall health.
It was created by We Are Social, with media by Etisalat Information Services (e&) and PR by Ykone Middle East. The campaign targets Arab women who want a healthy, preventive approach to beauty using science-backed supplements.
Sarah El Sayed, Head of Marketing MENAT at Cooper Consumer Health, said they are excited to bring Oenobiol to the Middle East with Nour Ghandour leading the campaign. She added that Nour’s elegance and modern sense reflect the Oenobiol woman, who is confident, stylish, and cares about her overall health.
The campaign is showing on TikTok, Instagram, Snapchat, Meta, Google Ads, Pinterest, connected TV, and in stores. Videos on YouTube, TikTok, and Snapchat raise awareness, Google Ads and Pinterest help people find the brand, and Meta reminds people about it. Connected TV on LG and Samsung adds extra visibility and keeps the brand noticed across the region.
Jack Roger, Associate Creative Director at We Are Social, explained the campaign concept: “The beauty industry often makes time seem like an enemy, but here we turned it into an ally. Our creative approach shows that inner wellness and outer radiance can grow together, redefining beauty from within.”
Oenobiol draws on over 40 years of French scientific expertise, offering supplements that support hair vitality, skin hydration, firmness, and sun protection.
